![]() ![]() Write to your audienceĪ good description should first mirror the tone of the app and the expectations of your target audience. Write about the most important features that define and position your app, and tell a relatable ‘story’ about how they can help the user. Space is limited and they don’t make for compelling reading, so only mention a few (and the most compelling/important ones). Think about stories, not featuresĭon’t blast users with lists of features. If your app isn’t a game, grab the reader’s attention by immediately stating how your app can help solve their problem(s). For a game, you should start with something fun and snappy that sparks the reader’s interest and imagination. The first sentence (or 1-2 sentences, around 250 characters) of your description is very important because it’s typically what readers will read before they tap ‘Read More’ and/or begin scanning/skimming. And while the actual words in the description don’t help influence ranking in the App Store, well-placed keywords do help with the Google Play algorithm. Your app description is second only to the app store title in importance, according to top marketers. Does anyone even read app store descriptions? How do you write an app store description to make your app stand out from the crowd? Read on for tips to help you write a compelling app store description and get prospective customers installing your app.
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